The project starts in 2006 at a time when sugarcane production was growing rapidly and it was necessary to find a response that could meet the expectations of the cane sector and help the many farmers who dedicated themselves to the cultivation of the sugar cane.

If you add the special affection for the cane sector by one of its founders, inheritor of the Hinton family, former owners and responsible for the success of the “Fábrica do Torreão” and we perceive what was the driving force behind the birth of Engenho Novo da Madeira.

In a first phase, ENM produces Rum Agricola and sugar cane honey, with the intention of supplying the local gastronomy. In a second phase comes the transformation of agricole Rum into a value-added product such as liqueurs or aged rums.

Currently the ENM extracts all its agricole rum production from a centennial column still, restored by Fábrica do Torreão in 1969 and again restored / rebuilt by the ENM in 2007.

The company currently has its focus in two very specific areas of activity, the first one is the regional market and the second area is on the global promotion of Madeira’s Agricole Rum.

The sudden global interest in agricole rums justified by this being only 5% of the world production of rum serves to direct and boost the Madeira Rum produced by the ENM into internationalization.

The geographical location, the climate, the landscape and the historical link to the sector make the agricole Rum of Madeira island, a unique product and its aging, the main dedication of the ENM.